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  Ikamva lokuphonononga iiNzuzo zokuBonisa iSkrini seNtengiso kwiiNdawo zokuthenga

1.Ziziphi iingenelo kunye nokusetyenziswa kweziboniso zentengiso yesikrini esichukumisayo kudederhu lweevenkile?

Intshayelelo: Kule mihla yedijithali, intengiso yescreen esichukumisayo iye yaxhaphaka kakhulu kwiindawo zokuthenga.Ezi ziboniso zisebenzisanayo zibonelela ngeenzuzo ezininzi kwaye zisebenza ngeenjongo ezahlukeneyo, ziphucula amava okuthenga ngokubanzi kubathengi.Eli nqaku liza kuphonononga izibonelelo kunye nokusetyenziswa kwentengiso yesikrini esichukumisayo kumaziko okuthenga.

Uthethathethwano olomeleziweyo: Enye yeenzuzo eziphambili zentengiso yesikrini esichukumisayo kukukwazi ukubandakanya kunye nokutsala abathengi.Ngokungafaniyo neentengiso zemveli ezimile, izikrini zokuchukumisa zivumela abasebenzisi ukuba banxibelelane ngokuthe ngqo nomxholo.La mava asebenza ngezandla adala ukudibana okuntywilayo kunye nokukhumbulekayo, kwandisa amathuba okubamba ingqalelo yabathengi abanokubakho.

Ukuphononongwa kweMveliso eSebenzayo: Iziboniso zescreen seTouchscreen zibonelela ngeqonga elibalaseleyo lokubonisa iimveliso kunye nokuvumela abathengi ukuba baphonononge ngendlela eguquguqukayo.Abasebenzisi banokuswayipha, basondeza, kwaye bajikelezise imifanekiso, ibenza bakwazi ukujonga iimveliso kwii-engile ezahlukeneyo kwaye bajonge ngakumbi kwiinkcukacha.La mava onxibelelwano anceda abathengi ukuba benze izigqibo zokuthenga benolwazi kwaye baphucule ukwaneliseka kwabo kukonke.

Iingcebiso ezenzelwe wena: Intengiso yesikrini esichukumisayo inokusebenzisa uhlalutyo lwedatha kunye ne-algorithms yobukrelekrele bokwenziwa ukunika iingcebiso zomntu kubathengi.Ngokuhlalutya izinto ezikhethwa ngumsebenzisi kunye nembali yokuthenga, ezi ziboniso zingacebisa iimveliso ezifanelekileyo okanye iinkonzo ezihambelana neemfuno kunye nezinto ezinomdla.Le ndlela yokwenziwa komntu ayiphuculi kuphela amava okuthenga kodwa ikwanyusa namathuba okwenza intengiso.

Ukudityaniswa okungenamthungo kunye ne-E-yorhwebo: Iziboniso zescreen se-touchscreen zinokudibanisa ngaphandle komthungo kunye neeplatifti ze-e-commerce, ezivumela abathengi ukuba bathenge ngokuthe ngqo kwisikrini.

2. Yintoni iMpembelelo yeNtengiso yescreen seTouchscreen kuMaziko okuThenga kwiZiGqibo zokuThenga uMthengi?

Intshayelelo: Kwixesha lanamhlanje ledijithali, intengiso yesikrini esichukumisayo sele iyinto eqhelekileyo kwiindawo zokuthenga.Ezi ziboniso zisebenzisanayo zibonelela ngendlela eyodwa kunye nebandakanya iibrendi ukunxibelelana nabathengi.Nangona kunjalo, kubalulekile ukuqonda impembelelo yentengiso yesikrini esichukumisayo kwizigqibo zokuthenga abathengi.Eli nqaku lijonge ukuphonononga impembelelo yentengiso yesikrini esichukumisayo kumaziko okuthenga kunye nefuthe lawo ekuziphatheni kwabathengi.

UBanjiso olongezelelweyo: Intengiso yesikrini esichukumisayo ibonelela ngamava antywilayo kunye nokunxibelelana kubathengi.Ngokuvumela abasebenzisi ukuba bazibandakanye ngokukhutheleyo nomxholo, ibamba ingqalelo yabo kwaye idale amava ophawu akhumbulekayo.Olu thethathethwano lwandisiweyo lunokuba nefuthe elihle kwizigqibo zokuthengwa kwabathengi ngokwandisa ulwazi lwebrendi kunye nokukhumbula.

Ukufikeleleka koLwazi: Iziboniso zescreen seTouchscreen zibonelela ngobutyebi bolwazi kwiminwe yabathengi.Banokukhangela kwiikhathalogu zemveliso, bajonge iinkcukacha ezicacileyo, kwaye bafikelele kuphononongo lwabathengi.Oku kufikeleleka kulwazi kuxhobisa abathengi ukuba benze izigqibo zokuthenga benolwazi.Ngokubonelela ngokungafihlisiyo kunye nokuququzelela uphando lwemveliso, intengiso yesikrini esichukumisayo sinokuphembelela abathengi ukuba bakhethe uhlobo oluthile kunolunye.

Ukwenza okuthandwa nguwe kunye nokwenza ngokwezifiso: Enye yeengenelo ezibalulekileyo zentengiso yesikrini esichukumisayo kukukwazi ukwenza umxholo wobuqu ngokusekwe kukhetho lwabathengi.Ngokuqokelela idatha enje ngedemographics, imbali yokukhangela, kunye nokuziphatha kokuthenga, abathengisi banokwenza iintengiso zilungele abathengi.Olu lungelelwaniso ludala ingqiqo yokufaneleka kunye noqhagamshelo, kwandisa amathuba okuthenga.

Ukubizela kwisenzo kunye nokuLula: Intengiso yesikrini esichukumisayo ihlala ibandakanya ukubizelwa esenzweni.

I-3.Inokwenza njani imiboniso yentengiso yesikrini kwiindawo zokuthenga zidityaniswe namanye amajelo okuthengisa ukufikelela kwiziphumo ezingcono?

Intshayelelo: Kule mihla yedijithali, intengiso yesikrini esichukumisayo ibe yindlela edumileyo nesebenzayo yokunxibelelana nabathengi kumaziko okuthenga.Ezi ziboniso ezisebenzisanayo zinika ithuba elikhethekileyo lokunxibelelana nabathengi kunye nokuhambisa imiyalezo ekujoliswe kuyo.Nangona kunjalo, ukwandisa impembelelo yentengiso yesikrini esichukumisayo, kubalulekile ukuyidibanisa namanye amajelo okuthengisa.Eli nqaku liphonononga indlela ukukhangisa kwesikrini esichukumisayo kunokudibaniswa nezinye izicwangciso zokufumana iziphumo ezingcono kwiindawo zokuthenga.

I-Branding engaguqukiyo: Intengiso ye-touchscreen kufuneka ihambelane nesicwangciso esipheleleyo sokuthengisa kwindawo yokuthenga.Ngokugcina izinto ezibonwayo ezingaguqukiyo, imiyalezo, kunye nethoni kuwo onke amajelo okuthengisa, amava ohlobo oludibeneyo anokwenziwa.Oku kuhambelana kunceda ukuqinisa ukuqondwa kwebrendi kunye nokwakha ukuthembana phakathi kwabathengi.

I-Cross-Promotion: Intengiso ye-Touchscreen ingasetyenziselwa ukukhuthaza amanye amanyathelo okuthengisa ngaphakathi kwendawo yokuthenga.Umzekelo, ingabonisa ulwazi malunga neentengiso eziqhubekayo, iziganeko ezikhethekileyo, okanye iinkqubo zokunyaniseka.Ngokukhuthaza amajelo ahlukeneyo, anje ngemithombo yeendaba zentlalo, ukuthengisa nge-imeyile, okanye usetyenziso oluphathwayo, abathengi bayakhuthazwa ukuba bazibandakanye ngakumbi nebrendi ngaphaya kwamava abo okuthenga kwangoko.

Ukwenza okuthandwa nguwe kunye nokuJonga: Enye yeenzuzo eziphambili zentengiso yesikrini esichukumisayo kukukwazi ukuqokelela idatha kunye nokubonelela ngomxholo owenziwe ngumntu.Ngokudibanisa kunye neenkqubo zolawulo lobudlelwane babathengi (CRM) okanye iinkqubo zokunyaniseka, i-touchscreens ingabonisa izibonelelo ezilungiselelwe, iingcebiso, okanye iingcebiso zemveliso ezisekelwe kwizinto ezikhethwa ngumntu.Eli nqanaba lokuzenzela liphucula amava okuthenga kwaye linyuse amathuba okuguqulwa.

Amava aSebenzayo: Intengiso yesikrini esichukumisayo inokubonelela ngamava asebenzisanayo ahamba ngaphaya kweentengiso zemveli ezimile.Ukubandakanya izinto zomdlalo, iikhwizi, okanye iifitsha zokuzama okubonakalayo zinokutsala abathengi kwaye zibakhuthaze ukuba bachithe ixesha elininzi bezibandakanya nomxholo.La mava asebenzisanayo awagcini nje ukonwabisa kodwa anika nokuqonda okubalulekileyo kwizinto ezikhethwa ngabathengi kunye nokuziphatha.

Ukudityaniswa kwedatha kunye noHlalutyo: Ukulinganisa ukusebenza kwentengiso yesikrini esichukumisayo, kubalulekile ukudibanisa idatha evela kumajelo ahlukeneyo okuthengisa.Ngokuhlalutya idatha esuka kwi-touchscreens, i-website analytics, imidiya yoluntu, kunye neerekhodi zokuthengisa, amaziko okuthenga anokufumana ulwazi olubalulekileyo ekuziphatheni kwabathengi, izinto ezikhethwayo, kunye namazinga okuguqulwa.Le ndlela eqhutywa yidatha yenza ukuba kuphuculwe ngokuqhubekayo kunye nokuphuculwa kwezicwangciso zokuthengisa.

Isiphelo: Ukudibanisa intengiso yesikrini esichukumisayo kunye namanye amajelo okuthengisa kumaziko okuthenga kunokwandisa kakhulu ukusebenza kwawo.Ngokugcina uphawu olungaguquguqukiyo, amanyathelo okukhuthaza ukuwela, umxholo wobuqu, ukubonelela ngamava asebenzisanayo, kunye nokuhlalutya idatha, amaziko okuthenga anokwenza urhwebo olubanzi kunye nefuthe…